Like the Wind Storytelling
Customer Experience Associate
Back On Track
In the Japan National Stadium, there is an architectural detail that’s hard to spot when the space is packed with 65,000 athletics fans. But in quiet moments, when the stadium is empty, the spattering of different-coloured seats is striking – and that is no accident. There is a good reason for why the chairs were designed this way. Two good reasons, in fact.
Being the Change
Ultra Trail du Mont Blanc (also known as the UTMB) is like the Super Bowl or FA Cup Final of trail racing. It brings together many of the best trail runners in the world, who want to test their mettle on the iconic route through the Alps. It garners worldwide attention and vast amounts of press coverage. The trail-racing series is undoubtedly epic and renowned, but many within the trail community have noted that its participant demographic has long been primarily white and male — the global majority (the vast majority of the world’s population who are non-white) is noticeably the minority in Chamonix during race week.
The Road to Redemption
Who is Mikey Kratzer? If you ask the man himself, he’ll tell you that it depends on when you got to know him – because Mikey is a changed man.
Driven By a Dream
Habtom Samuel doesn’t give up when things get hard. Even when a race becomes impossibly difficult, when he is literally knocked down, when others would surely quit, the idea of surrender doesn’t occur to him.
Why We Run – Alex Murphy
For Alex, running began almost accidentally – a half-marathon pact with a friend that was supposed to be a “one and done”. Instead, it opened up the world of ultras, and now the sport brings him friendship, headspace, and endless exploration.
Why We Run – Adrienne Perron
What started as a sixth-grade track obsession has become a lifelong love for Adrienne, who now calls Colorado home. Whether it’s an hour’s gossip session on the trail or quiet solo time, running is both a way to feel grounded and the greatest adventure for her.
Why We Run – Mat Hemming
What started as an excuse to buy a fancy watch and a pair of running shoes has turned into something much bigger for Mat. Running is now his reset button – the thing that keeps him grounded and connnected.
It Takes All Kinds
For many, entering into the sport of trail racing is a daunting idea. For those who live in cities, or places with limited trail access, it can be a challenge to feel empowered to race on trails.