Category Archives: Partnerships

The Game Changer

It might surprise you to know how much goes into designing a new shoe. There [...]

Greatness Coming Together

The year 2010 was pretty much as eventful as any other. There were natural disasters, [...]

A Kind of Magic

Creativity is rarely – if ever – a box-ticking exercise. There may be some guidelines [...]

ALL TOGETHER NOW

There is a saying – borrowed from cycling – that it never gets easier, you [...]

FOLLOWING A DREAM

Having a dream is great. But pursuing a dream is an altogether different proposition. After [...]

BREATH BECOMES EVERYTHING: The need to support clean air projects

With every stride we take along trails, roads or tracks, we inhale the air. For [...]

To be the Best

What makes a race – or any sporting challenge, for that matter – iconic? What [...]

From field to infield: the unstoppable force

Gentle rain showers fall intermittently on the athletes gathered on the infield of the high [...]

Now and then on the same track

Saturday night, 14 May 2016, was cold and overcast in Manchester, England. On the Sportcity [...]

A sense of place

Humans are excellent at adapting to their surroundings. The specific challenges of different environments prompt [...]